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Project
Using sample data
Scope
Date range
to
Overview
Total sessions
Every time someone visits your site it counts as one session, even if they visited before.
Total sessions
1,284
sample period
Unique visitors
The number of individual people who visited your site, regardless of how many times they came back.
Unique visitors
947
unique
Avg. time on site
How long a typical visitor spends on your site per visit.
Avg. time on site
2:41
minutes per session
Bounce rate
Someone visited one page on your site and left without clicking anything else.
Bounce rate
38%
left after 1 page
Traffic sources
Devices used
iPhone (iOS) 42%
Android 26%
Desktop 26%
Tablet 6%
Tip: High iPhone traffic means your site must load fast and look clean on small screens. Check your mobile booking page regularly.
Pages visited
Page
Views
Avg. time on page
Bounce
New vs returning visitors
New
68%
Returning
32%
New visitors found you for the first time. Returning came back - these are your warm leads.
Top cities
Traffic over time
Top browsers
Top exit pages
Exit pages are the last page someone visited before leaving your site.
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Click "Connect Google Analytics". After login, choose a project from the dropdown to switch between GA4 properties in the same Analytics account.