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Date range
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Overview
Total sessions
Every time someone visits your site it counts as one session, even if they visited before. One person visiting 3 times = 3 sessions. This tells you how active your site is.
Total sessions
1,284
last 30 days
Unique visitors
The number of individual people who visited your site, regardless of how many times they came back. This is the real audience size.
Unique visitors
947
unique
Avg. time on site
How long a typical visitor spends on your site per visit. More time generally means people are reading and engaging. Under 1 minute usually means they bounced fast.
Avg. time on site
2:41
minutes per session
Bounce rate
Someone visited one page on your site and left without clicking anything else. A high bounce rate on your home page means visitors aren't finding a reason to keep exploring. Under 40% is solid. Over 60% means something isn't grabbing them.
Bounce rate
38%
left after 1 page
Traffic sources
Organic
Visitors who found you through a search engine like Google by typing in keywords — no ad spend involved. High organic traffic means your site is ranking well.
Organic
34%
Direct
Visitors who typed your URL directly into their browser or used a saved bookmark. This often includes people who already know your brand.
Direct
28%
Social
Visitors who clicked a link from a social media platform like Instagram, Facebook, or LinkedIn. Shows how well your social content is driving traffic.
Social
22%
Email
Visitors who clicked a link inside an email campaign you sent out. Useful for measuring how effective your email outreach is at bringing people back to the site.
Email
10%
Referral
Visitors who arrived by clicking a link on another website — like a blog post, partner site, or directory that linked to you. Good for tracking word-of-mouth online.
Tip: High iPhone traffic means your site must load fast and look clean on small screens. Check your mobile booking page regularly.
Pages visited
Page
Views
Avg. time on page
Bounce
Home
/
512
1m 48s
44%
Services
/services
341
3m 22s
28%
Book a call
/book
198
4m 05s
19%
About
/about
144
2m 10s
33%
ROI Calculator
/roi
89
5m 33s
12%
New vs returning visitors
New
68%
Returning
32%
New visitors found you for the first time. Returning came back — these are your warm leads.
Top cities
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Traffic over time
Top browsers
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Top exit pages
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Exit pages are the last page someone visited before leaving your site.
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